Rationale Business Entscheidungen gerade für das Online Business zu treffen ist nicht immer leicht. Es gibt sehr viele Optionen und Alternativen. Unzählig viele Fragen wie: “Welches Businessmodell ist wirklich geeignet für mich? Wie viel Aufwand ist es tatsächlich?” sind damit verbunden. Vor allem, welche Kriterien beeinflussen die Entscheidung?!
b-Matrix ist eine Entscheidungsgrundlage, die die wichtigsten Kriterien, wie Skalierfähigkeit, USP- Faktor, Kosten, Marketingaufwand… im Online Business klar und übersichtlich aufzeigt. Durch das Ampelsystem wird visuell deutlich, welch Alternative vorteilhafter ist. Siehe Bild.
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